Thoughts

Marketing in Korea: 4 Things Nobody Tells You Before You Start

A foreign brand launches in Korea. They translate the website properly. They hire a native copywriter. They run Meta and Google ads, the same ones that work in five other markets. They set up an email newsletter. Three months later, every number is about 40% of what they expected. Nothing is obviously broken. There's no single thing to point at. This happens constantly, and it usually comes down to four things. None of them are complicated. They're just not in anyone's playbook.